Miniguide for Social Media Campaign of the European Days of Action

How to connect the European struggles with communication tools during the May of Solidarity?

We have prepared and invite everyone to participate in a common, distributed viral campaign for the Week of Actions. This miniature guide should explain the strategy – including a tweet storm to become a global trending topic on the 15th, and a strategy of connecting the struggles during the following days with the same hashtag. It should also explain briefly the main tools used for the campaign and provide ideas of possible participation forms.
Before the action
–Join, share and invite your friends to the Facebook event https://www.facebook.com/events/1482598368637762/?ref_dashboard_filter=upcoming
–Create and share memes (image+slogan) to get viral in Facebook and Twitter
–Share the action call on your websites, blog, Facebook and Twitter account http://mayofsolidarity.org/call-for-action/
During the action

–Use Twitter to provide live coverage of an action or demo (written updates, photos, livestreams)
–Share pictures (use filters to cover faces if you want), positions, numbers, slogans… and explain directly what is going on. It is easy and simultaneous.
After the action
–Write a small summary of the action/demo, with the best pictures or tweets (Storify can be a useful tool for that)
–Send your summary (both in English + your local language) to be collected in the website mayofsolidarity.org to mail@mayofsolidarity.org (and your local website, that should link to mayofsolidarity.org)
–Share any video material also in the social media with the campaign hashtag (Twitter) or mentions to relevant pages (FB)

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CENTRAL TOOLS:

Pads:
When you enter in a pad, please respect the following rules:
–Read and respect any possible indications of use of that specific pad, normally written on top of the pad
–Select an authorship color when entering into a pad and type your name or a nickname to keep track of the changes
–Do not erase contents, use overwrite to propose erasing content or -1 to indicate that you don’t agree with what has been proposed
–Take into account whether that pad is public (circulating in social media), semi-public (circulating only via email and private messges) or only accessible to a closed amount of people (access through a certain mailing list and/or protected with password); do not share beyond these restrictions

Twitter:
What kind of tweets can I do to participate? Some ideas:
–citizens journalist: informing from the place of action, tweeting fotos or video clips, linking a video stream (such as bambuser)
–invitative: calling people to join the actions and/or the debate, the production of political content and participation on the social media
–subjective: expressing why
–targeting: plain pestering, a.k.a trolling, the accounts of political adversaries, or, if preferred, challenging them into debate
–connecting: show the connections between different actions, connect struggles of different territories with each other, reveal historical continuities…
–Remember that photos, videos and links always increase virality (for this campaign there will be a list of materials in each pad, use them and add more).

Facebook:
What kind of posts can I do to participate? Some ideas:
–link information of actions, articles discussing them, news on them, and if possible add a commentary to go with them
–if you post a simple update without a link, add a photo whenever possible to increase virality
–make memes: combine a photo with text to make up
–don’t use the hashtags newly added to Facebook, they reduce virality
–tag people and pages always when relevant to make connections

Bambuser:
–Bambuser is one of the possible tools to put up a streaming to inform directly from the actions to anyone with a Inernet connection.
–For streaming you need a smartphone or a laptop/pad with Internet connection.
–Here a full Bambuser tutorial of People Witness (English), to put up your first streaming: http://peoplewitness.pbworks.com/w/page/54743858/Bambuser%20tutorial%20(ENG)
–Remember to spread the stream link on other social media, and when in Twitter include the campaign hashtag to make it more accesible and widely seen.

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Material to be shared
Posters:
http://mayofsolidarity.org/materials/

Videos:
http://vimeo.com/94385616
http://vimeo.com/94480726
http://youtu.be/r-4a01t5e2E

Memes:

https://www.facebook.com/128163457265392/photos/a.179255025489568.44640.128163457265392/631916520223414/?type=1&theater

https://www.facebook.com/photo.php?fbid=299444566887665&set=a.104013679764089.10463.100004663714684&type=1&theater
https://www.facebook.com/photo.php?fbid=299437560221699&set=a.299440043554784&type=1&theater
… add your own!